AI has become a crucial instrument in the SEO field for law firms, assisting with keyword research and enhancing search engine rankings. Google and other industry giants have utilised AI to develop innovative solutions, while chatbots offer clients real-time assistance and customised experiences.
Predictive SEO and voice recognition technology enable the prediction of future outcomes and adaptation to voice-based searches. However, content centred on human beings still dominates the first page of search results, eliminating low-quality automated content during investigations. It is important to keep in mind that, even if everyone is using AI, Google still has to select the content to place at the top of its search engine, and the finest and most original content will always receive the honour of that top seed.
Seed: Above the Law
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