Generative AI will upend the professions

At a time when professional advice is too expensive, AI offers the promise of easier access to the best expertise. Understandably, some professionals find this threatening because the latest generative AI systems are already outperforming human professionals in some tasks — from writing effective code to drafting compelling documents.

Richard Susskind and Daniel Susskind found that the professions are unprepared with many firms still focused on selling the time of their people, and with their growth strategies predicated on building larger armies of traditional lawyers.

However great opportunities lie elsewhere — not least in becoming actively involved in developing generative AI applications for their clients.




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