California Lawmakers Push for Watermarks on AI-Made Photo, Video

California lawmakers are proposing several plans to address the misuse of emerging artificial intelligence technology by requiring AI firms to incorporate some form of verification to indicate if AI created a written work, video, or photo.

The move comes as sophisticated AI continues to generate realistic images or audio on an unprecedented level. Several legislators have pledged or are considering proposals that would mandate AI firms to incorporate some form of verification to indicate if AI created a written work, video, or photo.

The legislative focus would target the big players in the AI field, such as ChatGPT, owned by OpenAI based in San Francisco. The early measures, however, do not address the pressing issue of rogue individuals who can use open-source or freely available code to create deepfakes or other content without any safeguards.

Source: Bloomberg Law

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